GlassDixie Glass
76%more conversions
January vs the January before
- ads conversion rate
- 15.57%
- ads conversion rate
- organic traffic
- +18.2%
- organic traffic
Google Ads and PPC for Cleveland
A PPC agency for Cleveland businesses focused on better leads.
Put your Cleveland ad budget behind the jobs you want, with campaign reporting on calls, leads and average cost per lead.
- Search terms checked for wasted spend
- Ads matched to the service offered
- Campaign costs reported with leads
Google PartnerView our Partners listing
5.0on Google · read our reviews
2010Lithium Marketing, established in 2010
$10M+Over $10 million in Google ad spend managed
Businesses
we’ve worked with
Businesses we’ve worked with
- Willard Power Vac
- Sarkinen Plumbing
- Robinson Restoration
- Town & Country Glass
- Dixie Glass
- Byers Septic Service
- F&W Fence Co.
- Drake’s 7 Dees
- Rickabaugh Construction
- Hillsview Building
- Dozer Dave
- Mt. Hood Pro Painting
- On-Target Landscape
- Atiyeh Bros Carpet
- Lovett
- Westmore Construction
- Northwest New Homes
- Porter Sealcoating & Paving
- RescueHero Restoration
- Panda Plumbing
- Biermann Plumbing & Heating
- Ballistic Junk Removal
- Smart Doors LLC
- Peak Performance Roofing
- Deluxe Heating & Cooling
- Lifetime Exteriors
- Bruce Johnson Construction
- Madrone Painting
- Smart Tree Service
- Premier Gutter Cover
- NW Pacific Electric
- Universal HVAC
- Lenny Martin Painting
- Next Level Decks & Exteriors
- Prodan Construction
- Smooth Rollin’ Sealcoating and Paving
- Lovett Restoration
- Greenlight Titles
- G.W. Hartley IV
- Advanced Coatings
- Thomson Equipment
- MyADU
Start with the cost of a click
Cleveland PPC needs a plan for turning clicks into calls
For Cleveland service businesses, Lithium Marketing builds PPC campaigns around the jobs you want to book. The average click cost for “hvac repair cleveland” is $36.88. Before spending at that level, we check the offer, call handling and tracking so you can judge the campaign by the leads it produces.
Your ad should describe a service you want to sell, in an area you can cover, with a landing page that supports the same offer. We start with those decisions and a budget you can evaluate. Search terms and your feedback on bookings guide what we change next.
Prices differ by trade
Choose bids with the service margin in mind
A click on “roofing company cleveland” averages $24.63; “plumber cleveland” averages $16.26 per click. Those starting costs call for separate budgets and offers. A roofing estimate and a plumbing repair can have different sales processes, so we assess each campaign against its own leads and the work you book.
“Landscaping cleveland” has an average click cost of $10.00. That can support a different test budget from the repair trades, but the landing page still needs to explain the service being advertised. We exclude search terms for work you do not sell and check the remaining terms against customer requests.
| Search | Searches a month | Cost per click |
|---|---|---|
| ppc agency cleveland | 50 | not reported |
| ppc management cleveland | 10 | not reported |
| google ads agency cleveland | under 10 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
| Search | Searches a month | Cost per click |
|---|---|---|
| garage door repair cleveland | 880 | $43.87 |
| hvac repair cleveland | 70 | $36.88 |
| roofing company cleveland | 720 | $24.63 |
| pest control cleveland | 1,300 | $21.07 |
| water damage restoration cleveland | 70 | $17.31 |
| plumber cleveland | 1,900 | $16.26 |
| electrician cleveland | 590 | $15.70 |
| landscaping cleveland | 880 | $10.00 |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
- Map Pack
- The first thing on the page
- Search ads
- None recorded
- Local listing reviews
- 459 to 2,000 Google reviews each
- Directories in the top 10
- Angi, Facebook, Thumbtack, Yelp
- AI Overview
- Shown above the results
- People also ask
- Shown
Source: one Google results page for “plumber cleveland”, as Google showed it to a searcher located in Cleveland. Search ad counts exclude sponsored local listings. Results shift by searcher and day.
Budget and booking calendar
Use your Cleveland job history to plan ad timing
Cleveland’s lake-effect snow is especially typical on the East Side from mid-November until the lake freezes, usually in late January or early February. If that period changes the work you can schedule or the services customers request, plan the advertising around your own records and crew availability.
Cleveland borders Parma and Brook Park to the southwest. Include either city in targeting only if it belongs in your service area. We use the coverage you provide to control where ads run, and review the locations generating leads before you pay to reach a wider area.
- residents (2025 estimate)
- 363,608
- residents (2025 estimate)
- population change, 2020 to 2025
- -2.4%
- population change, 2020 to 2025
- housing units
- 201,141
- housing units
- of occupied homes owner-occupied
- 41.7%
- of occupied homes owner-occupied
- of homes built before 1980
- 85.1%
- of homes built before 1980
- median home value
- $102,000
- median home value
Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.
Make each campaign recognizable
Give customers a service they can act on
There are 80 roofing contractors in Cuyahoga County. A roofer’s ad has to explain its own offer, such as an estimate for replacement or a repair visit. State that offer on the landing page and use project details that support it, so a broad trade search leads to a specific reason to call.
New home builders account for 76 establishments in Cuyahoga County. For builders and other project businesses, a quote request can need more detail than a repair call. We shape forms around the project and its location, then use your follow-up feedback to judge the leads that the campaign delivers.
County Business Patterns
Trade and home service businesses in Cuyahoga County
Establishments by industry, 2023
- Landscaping services387
- Residential remodelers325
- Plumbing, heating and air-conditioning contractors312
- Electrical contractors198
- Painting contractors118
- Roofing contractors80
- New home builders76
- Excavation and site preparation contractors63
Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).
Campaign controls
Give every Cleveland ad test a way to be judged
A campaign starts with a defined offer and spending limit, then gets refined against the calls it generates.
1
Pick a service worth advertising
We compare the work you want with click costs and the value of a booked job. That sets the starting offer and budget.
2
Build the page behind the promise
We match ad language to a focused landing page and make the call or estimate request easy to complete.
3
Verify how leads are counted
We test conversion and call tracking, check the lead reports, and agree on how your team will share booking feedback.
4
Review spend and refine the searches
During the first 30 days, we review and optimize campaigns daily; afterward, the schedule is weekly. We adjust bids, search terms and targeting against performance.
What every Google Ads account includes
The same eight parts go into every Google Ads account, wherever the business is.
- Conversion tracking, properly wired
- Landing pages per intent
- Match types and negatives
- Responsive search ads
- Geo and audience targeting
- Bid management
- Remarketing
- Looker Studio reporting
Ad performance in context
Google Ads alongside website and SEO work for Dixie Glass
Daniel Busby’s account of increased traffic and jobs comes from Willard Power Vac, which cleans chimneys, dryer vents and air ducts. For campaign performance, read the Dixie Glass case: a Mississippi Gulf Coast glass company whose project included Google Ads, SEO and a website built by Lithium.
Glass“Lithium Marketing has been amazing for our business. They have greatly increased our web traffic and helped us land hundreds of jobs. Before we started using Lithium we were sitting on page 8 in google. We are now sitting in the top spots in all the areas we do work.”
Daniel BusbyPresident, Willard Power VacOther advertising locations
Compare PPC budgets beyond the Cleveland market
Campaign research for Ohio continues with the Akron and Toledo links and the state guide. Cross-state comparisons are available for Erie, Pennsylvania, plus Detroit, Michigan, Dearborn, Michigan, and Warren, Michigan.
Published price
Separate the management fee from your Cleveland ad budget
From $500
per month in management
Management is separate from your ad spend. Typical: $500–$1,500 a month in management on $2,000–$5,000 a month in ad spend. No haggling, no hidden upsells.
FAQ
Budget and reporting questions for Cleveland PPC
Still curious?
Call (503) 766-5964 or email [email protected].
What is included in the fee, and what goes to the ad platform?
Budget for management from $500 a month, plus ad spend. Your management quote depends on the ad spend, channels and landing page work involved. We agree on both budgets before launch, so a campaign can be judged against its advertising costs and the fee for operating it.
How quickly can we learn if the ads are generating leads?
Initial results typically arrive within the first week a campaign is running. We then review the search terms, call data and form leads to improve the account. Early contacts tell us where to investigate; your feedback on which leads become jobs helps determine whether the budget deserves to grow.
Can I see average lead costs without treating every call as a sale?
Reports show campaign calls, leads and average cost per lead. Your team adds the booking feedback: which contacts needed your services and which became jobs. Reviewing those together helps us decide where to adjust spend, without assuming that an answered call carries the same value as completed work.
What terms apply if I hire Lithium to run PPC?
PPC normally starts with a six-month agreement, then continues month to month on 30 days’ notice. The proposal spells out the work and management fee separately from the ad budget. Review those terms alongside the services and channels included so you know the commitment before starting.
Should a Cleveland campaign include Facebook or Microsoft Ads?
Additional channels are an option when the audience, offer and budget justify them. Lithium manages Microsoft Ads and Meta advertising on Facebook and Instagram as well as Google Ads. We discuss the purpose of each channel and how leads will be measured before adding it to the plan.
Free action plan
Work out a starting PPC budget for Cleveland
Tell us what you can spend and which services have room for more work. A short video call with a co-founder turns that information into a free PPC plan: the offer to test, the targeting and the measures to watch.
What we’ll cover
- What’s working (and what isn’t) in your current marketing
- Site and funnel gaps that are costing you leads
- Local SEO and paid traffic opportunities
- Simple tracking and KPIs to measure success
(503) 766-5964
[email protected]
2000 NE 42nd Ave Ste D Unit 2370, Portland, OR 97213
Prefer to pick a time? Book a 30-minute call with DJ