FenceF&W Fence Co.
4Xmore ranking keywords
190 to 745 keywords
- top-3 rankings (3 to 28)
- 9X
- top-3 rankings (3 to 28)
- core search conversion rate
- 27.78%
- core search conversion rate
Local SEO and search engine optimization
Make your Boise services easier to find through focused SEO, with monthly reporting that shows recorded calls and leads.

Google PartnerView our Partners listing
5.0on Google · read our reviews
Businesses
we’ve worked with
Businesses we’ve worked with
Reach customers who need your work
For Boise service businesses, Lithium Marketing develops search content and improves local listings so customers can find the work they need. A monthly estimate of 720 searches for “roofing company boise” points to customers comparing providers. They need more than a trade name on your homepage: the services, project examples and estimate process should be easy to find.
We start by separating your services into the jobs customers ask for. Then we improve the pages, Google Business Profile and technical structure behind them. You can see recorded search leads in monthly reports and tell us which requests became appointments, so the work stays connected to sales.
Answer the question behind the query
About 2,900 monthly searches name “plumber boise”. If you repair leaks, replace fixtures and handle larger installations, explain those services on their own pages. A caller seeking a repair should not have to work through a description of construction plumbing to learn how you can help.
When we checked “plumber boise”, People Also Ask appeared in the results, and HomeAdvisor, Yelp and Facebook appeared among the top organic results. Customer questions deserve direct answers on your site. Business profiles elsewhere also need attention: conflicting contact details can leave a customer unsure which number or service list to trust.
| Search | Searches a month | Cost per click |
|---|---|---|
| seo boise | 590 | $10.61 |
| seo agency boise | 390 | not reported |
| seo company boise | 390 | not reported |
| seo services boise | 170 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
Source: one Google results page for “plumber boise”, as Google showed it to a searcher located in Boise. Search ad counts exclude sponsored local listings. Results shift by searcher and day.
Local detail that earns its place
The North End contains many of Boise’s older homes. If your company has repaired, rewired or remodeled homes there, a project description can explain the original problem, the work performed and what the homeowner needed to decide. The photos and details must come from your jobs.
The Bench also has older residential areas. A service-area page earns its space when it helps a customer understand your coverage or experience there. We link those local examples to the appropriate service pages, so a visitor can go from recognizing their neighborhood to understanding the work you offer.
Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.
Make the specialty visible
Electrical contractors account for 161 Ada County establishments. An electrician offering panel upgrades needs to explain that work distinctly from troubleshooting or installation. Search content should make the choice easier for a homeowner and give Google a clear description of the service.
Roofing has 87 contractor establishments in Ada County. Your materials, project photos and estimate process can help buyers compare offers without relying on a generic claim about workmanship. We use the same approach for other trades: concrete answers about your business, supported by accurate profile details and links.
County Business Patterns
Trade and home service businesses in Ada County
Establishments by industry, 2023
Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).
The work inside your retainer
We prioritize the searches that match your work, then address the site and listing problems standing in their way.
We compare your current visibility with the services you want to grow. The resulting priorities distinguish repair calls, planned projects and work outside your scope.
Indexing, internal links, page speed and structured data get checked against those priorities. We fix problems that prevent customers or search engines from reaching the right content.
Your job photos and explanations become service and area content. We also improve your Google Business Profile and help you request reviews from customers after their jobs are finished.
Directory corrections and link building support the pages. Monthly reporting covers search progress and recorded leads, with your booking feedback guiding the next round of work.
What every SEO retainer includes
The same eight parts go into every SEO retainer, wherever the business is.
See the documented work
The F&W Fence Co. case covers SEO, website work and Google Ads supplied by Lithium. Read those results alongside Marc Rickabaugh’s account of the website and SEO work for Rickabaugh Construction.
Fence4Xmore ranking keywords
190 to 745 keywords
“We used the team at Lithium Marketing to update our website and increase our SEO. We couldn't have been happier with the results! We receive compliments about our updated website on a regular basis!”
Marc RickabaughRickabaugh ConstructionSearch coverage beyond the city
Boise visibility is one part of a wider service area. Explore the SEO guidance for Meridian, Nampa and Caldwell, or the separate Twin Falls market, and use the Idaho index to compare other cities where you want work.
Published price
$1,300–$3,000
per month
Typical local SEO retainer, scoped against what a lead is worth to you, with AI search optimization included.
FAQ
Still curious?
Call (503) 766-5964 or email [email protected].
SEO runs $1,300–$3,000 a month, with the scope determining where your proposal falls. Covering more services or repairing a thin website takes more work. We review technical problems, existing links and competing search results, then recommend priorities based on the jobs you want and what a booked job earns your business.
Technical fixes commonly show progress within 30 days. Improvements in rankings for local services and more specific searches typically take 60 to 90 days. Starting visibility and competition affect the pace. Monthly reports let you follow completed work and recorded leads while rankings develop, without treating a forecast as a promise.
Only when the page has something substantial to say about your service there. A completed project, coverage details or answers specific to that area can justify it. Repeating the same service description under a different neighborhood name adds little for a customer. We choose pages from your business and search needs.
A service-area business can pursue Boise customers through organic search pages and accurate coverage information. Google controls map visibility and considers the business’s location, so listing Boise as a service area does not secure a map position. We describe where you work truthfully and build content around the services available there.
AI search preparation belongs in your SEO retainer. We make service answers easy to read, add structured business information and keep company facts consistent across the web. These steps help search systems understand the business. An appearance in an AI answer remains the platform’s decision, so reporting stays focused on leads and search performance.
Free action plan
Send your website and a list of services that deserve more calls. A co-founder will review your search priorities and recommend the next work on a short video call, with a free plan you can use to evaluate the retainer.
What we’ll cover
2000 NE 42nd Ave Ste D Unit 2370, Portland, OR 97213
Prefer to pick a time? Book a 30-minute call with DJ