SepticByers Septic Service
9Xorganic traffic
91 to 799 visits a month
- more ranking keywords (36 to 395)
- 11X
- more ranking keywords (36 to 395)
- conversion rate
- 23.1%
- conversion rate
SEO in Bismarck, North Dakota
Bismarck SEO for service businesses, with a page for every job you want.
Bismarck businesses get their services written into pages Google can read, a profile that matches, and a report that counts the calls each one produced.
- A page for each service you sell
- A profile that matches those pages
- Calls counted every month
Google PartnerView our Partners listing
5.0on Google · read our reviews
2010Lithium Marketing, established in 2010
$10M+Over $10 million in Google ad spend managed
Businesses
we’ve worked with
Businesses we’ve worked with
- Willard Power Vac
- Sarkinen Plumbing
- Robinson Restoration
- Town & Country Glass
- Dixie Glass
- Byers Septic Service
- F&W Fence Co.
- Drake’s 7 Dees
- Rickabaugh Construction
- Hillsview Building
- Dozer Dave
- Mt. Hood Pro Painting
- On-Target Landscape
- Atiyeh Bros Carpet
- Lovett
- Westmore Construction
- Northwest New Homes
- Porter Sealcoating & Paving
- RescueHero Restoration
- Panda Plumbing
- Biermann Plumbing & Heating
- Ballistic Junk Removal
- Smart Doors LLC
- Peak Performance Roofing
- Deluxe Heating & Cooling
- Lifetime Exteriors
- Bruce Johnson Construction
- Madrone Painting
- Smart Tree Service
- Premier Gutter Cover
- NW Pacific Electric
- Universal HVAC
- Lenny Martin Painting
- Next Level Decks & Exteriors
- Prodan Construction
- Smooth Rollin’ Sealcoating and Paving
- Lovett Restoration
- Greenlight Titles
- G.W. Hartley IV
- Advanced Coatings
- Thomson Equipment
- MyADU
Bismarck SEO, no jargon
The work behind a Bismarck search that ends in a call
When we checked “plumber bismarck”, the three map listings carried 241, 75 and 217 Google reviews, and Yelp held a place in the top ten below them. A customer who starts on that results page sees review counts in the map listings and a Yelp listing near the top, so the profile, the listings and the pages behind them have to agree. Lithium Marketing does local SEO for Bismarck service businesses, and that agreement is where the work starts.
Bismarck’s pre-1980 homes are 44.3% of the city’s housing, so repair and replacement work on older systems deserves its own pages: a water heater, an electrical panel, a set of windows. Each page answers the job the searcher typed before it asks for a call.
Search in Bismarck
Which Bismarck searches deserve a page
Trade demand is what a Bismarck plan gets built on: about 720 searches a month for “plumber bismarck”, 590 for “landscaping bismarck”, 320 for “electrician bismarck” and 260 for “pest control bismarck”. Each one supports a page of its own, because someone who types “electrician bismarck” is not shopping for a company that does everything.
A roofer’s numbers look different: 70 searches a month for “roofing company bismarck”, at $7.24 a click. That is enough demand for one sharp page and not for ten, so the page should cover the repairs and replacements you sell, with photos of finished roofs and a quote form that asks the questions your estimator needs.
| Search | Searches a month | Cost per click |
|---|---|---|
| seo agency bismarck | under 10 | not reported |
| seo company bismarck | under 10 | not reported |
| seo services bismarck | under 10 | not reported |
| seo bismarck | under 10 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
- Map Pack
- The first thing on the page
- Search ads
- None recorded
- Local listing reviews
- 75 to 241 Google reviews each
- Directories in the top 10
- Yelp
- AI Overview
- Not shown
- People also ask
- Not shown
Source: one Google results page for “plumber bismarck”, as Google showed it to a searcher located in Bismarck. Search ad counts exclude sponsored local listings. Results shift by searcher and day.
The Bismarck market
Two cities, one metro, different searches
Mandan sits across the Missouri River. The two cities comprise the core of the Bismarck metropolitan area, yet they are separate cities with separate searches, and a contractor who works in both needs a page for each. Google matches the town name on the page to the town in the query.
Burleigh County holds 103,251 people, and a good share of that market lives beyond the city line, in the county’s smaller towns and rural addresses. A page for each town you serve lets a customer there find you by the name of the place they live.
- residents (2025 estimate)
- 77,963
- residents (2025 estimate)
- population change, 2020 to 2025
- +5.9%
- population change, 2020 to 2025
- housing units
- 35,361
- housing units
- of occupied homes owner-occupied
- 65.5%
- of occupied homes owner-occupied
- of homes built before 1980
- 44.3%
- of homes built before 1980
- median home value
- $300,300
- median home value
Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.
Trades in Burleigh County
What the county’s trade counts say about your pages
Burleigh County counts 40 plumbing, heating and air-conditioning contractors and 19 painting contractors, so a homeowner with a burst pipe or a room to repaint has a long list to work through. A profile with recent reviews and a complete service list is the one Google has something to match.
Roofing is the smallest group with a real search behind it: 12 roofing contractors in the county, and “roofing company bismarck” still draws 70 searches a month. With that small a field, one strong page carries the work, so the budget goes into reviews and photos.
County Business Patterns
Trade and home service businesses in Burleigh County
Establishments by industry, 2023
- Landscaping services55
- New home builders44
- Plumbing, heating and air-conditioning contractors40
- Electrical contractors39
- Residential remodelers36
- Excavation and site preparation contractors22
- Painting contractors19
- Roofing contractors12
Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).
The SEO plan
The order Bismarck SEO work happens in
The first month goes to what Google cannot read, then to the pages and listings, then to links.
1
Measure the searches you already win
Search Console and the profile show which queries and towns already send calls, so those pages get fixed first while the demand is proven.
2
Close the gaps Google cannot see
Slow templates, duplicate titles and broken links get cleared, because a page Google cannot crawl never earns a position.
3
Build the service and town pages
Each service gets a page, and each town you cover gets one too, written to answer the question a Bismarck customer asks before calling.
4
Earn links and tighten the profile
Links come from the places your customers already read, and the profile is checked against the site so the services, hours and area match word for word.
What every SEO retainer includes
The same eight parts go into every SEO retainer, wherever the business is.
- Technical SEO foundation
- Keywords tied to revenue per lead
- On-page SEO on every page
- Content that answers buyers
- Google Business Profile and citations
- Multi-tiered semantic link building
- Schema and AI search readiness
- Tracking and monthly reporting
Proof
A septic company’s website, SEO and ads
The septic company on the card is Byers Septic Service. A new website, SEO and Google Ads all came from Lithium, so the numbers reflect the three together. Daniel Busby, president of Willard Power Vac, offers his own account of the team in the quote beside it.
Septic“Lithium Marketing has been amazing for our business. They have greatly increased our web traffic and helped us land hundreds of jobs. Before we started using Lithium we were sitting on page 8 in google. We are now sitting in the top spots in all the areas we do work.”
Daniel BusbyPresident, Willard Power VacAround Bismarck
SEO for the towns beyond Bismarck
The towns around the metro get their own SEO pages, and each one carries that city’s search figures so you can compare them before you write a word. Minot, West Fargo, Fargo and Aberdeen in South Dakota are all on the list, and the North Dakota page holds the rest.
Published price
What Bismarck SEO costs each month
$1,300–$3,000
per month
Typical local SEO retainer, scoped against what a lead is worth to you, with AI search optimization included.
FAQ
What Bismarck owners ask before buying SEO
Still curious?
Call (503) 766-5964 or email [email protected].
What makes one Bismarck SEO retainer cost more than another?
The size of the job, not the size of the city. One service in one town needs a handful of pages; a company selling six services across the county needs a page for each, plus the profile work and links to hold them up. The retainer reflects how much of that a month can carry.
When will Bismarck customers start calling?
The first technical movement usually lands inside 30 days. Local rankings typically take 60 to 90 days, and revenue builds from month four. Between those marks, the monthly report counts the calls each page produced, so you can see whether the trend is heading the right way.
Do we have to rebuild the website to do SEO?
Sometimes the pages you have will carry the work, and sometimes they will not. We read the site first and say which pages need to exist. If the build is the problem, that becomes a separate conversation about a website, not a surprise inside the SEO invoice.
Does the retainer include the AI search work?
The retainer includes it. Pages get a short answer at the top, structured data, and one set of business details that reads the same on the site as it does in the listings, which is what the AI tools need before they can quote you. A mention is never promised, so the report stays on calls and leads.
Who owns the pages and the profile if we stop?
You keep the site, the domain and the content, and the profile stays with the business. If the retainer ends, the pages stay online and keep working; the report and the monthly work stop.
Free action plan
Ask for a free Bismarck SEO plan
A co-founder will read your site against the searches you want to win, on a short video call, and leave you with the page list in the order it should be written. Send the site and the towns that matter most before the call.
What we’ll cover
- What’s working (and what isn’t) in your current marketing
- Site and funnel gaps that are costing you leads
- Local SEO and paid traffic opportunities
- Simple tracking and KPIs to measure success
(503) 766-5964
[email protected]
2000 NE 42nd Ave Ste D Unit 2370, Portland, OR 97213
Prefer to pick a time? Book a 30-minute call with DJ