PlumbingSarkinen Plumbing
2Xleads
on the same budget
- search visibility
- 3.75X
- search visibility
- ads conversion rate
- 27.37%
- ads conversion rate
Google Ads for Bethany jobs
PPC for Bethany service businesses, built around booked jobs.
Your Bethany business gets Google Ads aimed only at the places you serve, with each call tracked to its ad and cost per lead reported monthly.
- Ads aimed at the places you serve
- A landing page for each job
- Calls tracked to the ad behind them
Google PartnerView our Partners listing
5.0on Google · read our reviews
2010Lithium Marketing, established in 2010
$10M+Over $10 million in Google ad spend managed
Businesses
we’ve worked with
Businesses we’ve worked with
- Willard Power Vac
- Sarkinen Plumbing
- Robinson Restoration
- Town & Country Glass
- Dixie Glass
- Byers Septic Service
- F&W Fence Co.
- Drake’s 7 Dees
- Rickabaugh Construction
- Hillsview Building
- Dozer Dave
- Mt. Hood Pro Painting
- On-Target Landscape
- Atiyeh Bros Carpet
- Lovett
- Westmore Construction
- Northwest New Homes
- Porter Sealcoating & Paving
- RescueHero Restoration
- Panda Plumbing
- Biermann Plumbing & Heating
- Ballistic Junk Removal
- Smart Doors LLC
- Peak Performance Roofing
- Deluxe Heating & Cooling
- Lifetime Exteriors
- Bruce Johnson Construction
- Madrone Painting
- Smart Tree Service
- Premier Gutter Cover
- NW Pacific Electric
- Universal HVAC
- Lenny Martin Painting
- Next Level Decks & Exteriors
- Prodan Construction
- Smooth Rollin’ Sealcoating and Paving
- Lovett Restoration
- Greenlight Titles
- G.W. Hartley IV
- Advanced Coatings
- Thomson Equipment
- MyADU
PPC for Bethany
Aiming Google Ads at a compact community like Bethany
For a Bethany service business, PPC at Lithium Marketing starts with a map, not a keyword list. Bethany covers 5.442 square miles at 6,083 people per square mile, so a campaign can draw its line close around the community and the neighbors you serve, and keep spend off clicks from far outside them.
The line follows where your crews go: Bethany plus whichever of Beaverton, Aloha or Hillsboro you also serve. Every call and form is tracked to the ad and keyword behind it, so after the first month your report shows which places and keywords produced calls, and which of those calls you booked once you mark them.
Searches and ads
Which Bethany searches get the budget first
We start with searches that pair a job with the place, such as a trade followed by Bethany, and group them by job so each group lands on its own page. Neighbor names such as Beaverton are added one at a time, and only the ones your call records show producing booked jobs stay.
No ads showed when we checked “plumber bethany or”. Ads on that page change with the time of day, the searcher and what advertisers spend, so we judge a campaign by its own calls and cost per lead, never by one look at the results.
| Search | Searches a month | Cost per click |
|---|---|---|
| google ads agency bethany or | under 10 | not reported |
| ppc agency bethany or | under 10 | not reported |
| ppc management bethany or | under 10 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
- Map Pack
- On the page, below other results
- Search ads
- None recorded
- Local listing reviews
- 11 to 144 Google reviews each
- Directories in the top 10
- HomeAdvisor, Thumbtack, Yelp
- AI Overview
- Shown above the results
- People also ask
- Not shown
Source: one Google results page for “plumber bethany or”, as Google showed it to a searcher located in Bethany. Search ad counts exclude sponsored local listings. Results shift by searcher and day.
The Bethany market
Set the ad area around Bethany and its neighbors
Bethany is near Beaverton and is within the Portland metropolitan area, and a metro-wide campaign would pay for clicks from customers your crews never reach. We leave out the parts of the metro you don’t cover and raise bids in the places you do.
Bethany lies approximately four miles northwest of Cedar Mill. If your crews serve both, give each its own ad group and landing page, so the ad and the page name the same place the customer searched.
- residents (ACS estimate)
- 33,106
- residents (ACS estimate)
- housing units
- 12,049
- housing units
- of occupied homes owner-occupied
- 66.4%
- of occupied homes owner-occupied
- of homes built before 1980
- 4%
- of homes built before 1980
- median home value
- $751,700
- median home value
- people in the Portland-Vancouver-Hillsboro, OR-WA metropolitan area
- 2,542,282
- people in the Portland-Vancouver-Hillsboro, OR-WA metropolitan area
Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.
Trades in the county
Match the campaign to the kind of job
Roofing and site work are the two smallest trades on the Washington County chart, with 62 roofing contractors and 59 excavation and site preparation contractors. Both sell a short list of large jobs, such as a roof replacement or a lot clearing, so each job gets its own campaign and landing page, and the budget follows the ones that book.
Near the top of the chart sit 310 new home builders and 276 landscaping services. A builder’s or landscaper’s customer is usually planning a project, so the ad sends them to a page of finished work with a quote form, and the campaign is judged on estimates booked. A repair trade’s ad goes to a page built around the call button.
County Business Patterns
Trade and home service businesses in Washington County
Establishments by industry, 2023
- New home builders310
- Residential remodelers307
- Landscaping services276
- Painting contractors197
- Plumbing, heating and air-conditioning contractors147
- Electrical contractors130
- Roofing contractors62
- Excavation and site preparation contractors59
Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).
How the account is built
From ad area to booked jobs in four steps
The ad area and tracking come first, so every later change has numbers behind it.
1
Set the ad area
We draw the targeting from the places you work and leave the rest of the metro out.
2
Tag calls and forms before launch
Before the first click is bought, we set up call tracking and GA4 conversions. Each call and form then points back to the ad and keyword that produced it.
3
Write an ad group and page per job
Each job you want gets its own ad group, ad copy and landing page, so the search and the page say the same thing.
4
Watch the first month closely
Optimization runs daily through the first 30 days and weekly after that. Your report shows calls, leads and cost per lead.
What every Google Ads account includes
The same eight parts go into every Google Ads account, wherever the business is.
- Conversion tracking, properly wired
- Landing pages per intent
- Match types and negatives
- Responsive search ads
- Geo and audience targeting
- Bid management
- Remarketing
- Looker Studio reporting
Proof from the Portland area
Sarkinen Plumbing’s Google Ads, with a new website and SEO behind them
Sarkinen Plumbing’s jobs come from Portland and its surrounding areas, the metro Bethany belongs to. Lithium Marketing managed its Google Ads while also building its new website and handling its SEO, and the card’s results reflect the three running together. Drake Snodgrass, of the landscaping and garden-center business Drake’s 7 Dees, is quoted alongside.
Plumbing“Lithium has moved us to page 1 in Google search organically. Prior to working with them we spent a huge part of our marketing budget on paid search. Website redesign was a great experience.”
Drake SnodgrassDrake’s 7 DeesNearby PPC pages
Growing the ad area one place at a time
If the jobs you want sit in Aloha, Hillsboro, Beaverton, Portland, Tigard or Lake Oswego too, the ad area can grow one place at a time. Their PPC pages are linked below, and the Oregon page covers everything else.
Published price
Management fees and ad spend for Bethany Google Ads
From $500
per month in management
Management is separate from your ad spend. Typical: $500–$1,500 a month in management on $2,000–$5,000 a month in ad spend. No haggling, no hidden upsells.
Is a community the size of Bethany big enough for Google Ads?
It can be. Ads reach people searching for your service in the places you target, so the test is whether those clicks turn into booked jobs at a cost per lead you can afford. We pair Bethany with the neighbors you serve and watch calls and cost per lead before touching the budget.
What does the management fee pay for, and what is ad spend?
Ad spend goes to Google and is separate from our fee. The fee covers building and running the account: campaigns, ad copy, landing pages, tracking and reports, and it scales with ad spend, the channels run and landing page work. A typical account pays $500 to $1,500 a month in management alongside $2,000 to $5,000 a month in ad spend.
How long should I run ads before judging them?
Give an account its first 30 days. Calls usually start in the first week, and the search terms that never convert get cut as the account learns. After that you can judge cost per lead against what a booked job is worth to you.
Can I advertise more than one service?
Yes. Each job gets its own ad group and landing page, so a roof repair ad and a roof replacement ad point to different pages and report separately. Your report shows each one’s calls, leads and cost per lead, so you can move budget toward the job that books.
What should I have ready before ads start?
Your list of services, the places you cover and a rough value for a booked job. If ads already run, we need access to the account to see what is working, and we keep what converts.
Free action plan
Request a free Google Ads review for your Bethany business
Tell us which jobs you want most and where you take them. If you already run ads, a co-founder goes through the account with you on a short video call and sets out how it would be aimed and tracked.
What we’ll cover
- What’s working (and what isn’t) in your current marketing
- Site and funnel gaps that are costing you leads
- Local SEO and paid traffic opportunities
- Simple tracking and KPIs to measure success
(503) 766-5964
[email protected]
2000 NE 42nd Ave Ste D Unit 2370, Portland, OR 97213
Prefer to pick a time? Book a 30-minute call with DJ