Allentown PPC that shows which ad paid for each phone call.

Pick a number that buys a fair test for your trade, not the biggest number you can afford. The click price sets the floor, the landing page sets the return, and the tracking tells us which to raise after the first calls come in. We agree on the starting figure before launch.

The phone usually starts ringing in week one, once tracking is live. From there the account improves by subtraction: cut the search terms that never convert, add the ones that do, and watch what that does to cost per lead.

The first term is six months, and after that the agreement runs month to month on 30 days’ notice. What you pay in management depends on how much ad spend we handle, which channels run and whether we build landing pages, and that number is agreed before launch.

It depends on where your customers already are. Lithium runs Microsoft Ads and Meta ads on Facebook and Instagram as well as Google, and a second channel is worth adding when the audience lives there or when a Google click costs more than the job can carry. Tracking decides.

The monthly report lists calls, leads and cost per lead for each campaign, and every call can be traced to the keyword and ad that produced it. Mark the leads that turned into jobs and the next month’s budget follows those campaigns.