FenceF&W Fence Co.
4Xmore ranking keywords
190 to 745 keywords
- top-3 rankings (3 to 28)
- 9X
- top-3 rankings (3 to 28)
- core search conversion rate
- 27.78%
- core search conversion rate
Digital marketing across North Jersey
A marketing agency helping North Jersey businesses win more work.
Build a North Jersey marketing plan around the jobs you want, with a co-founder helping you decide where to invest.
- Service areas matched across channels
- Reports that connect leads to jobs
- Website and phone improvements
Google searches each month
How North Jersey customers search for a plumber
Searches naming a city or the region
- plumber jersey city1,300
- plumber newark480
- plumber paterson320
- plumber elizabeth nj210
- plumber north jersey320
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
Google PartnerView our Partners listing
5.0on Google · read our reviews
2010Lithium Marketing, established in 2010
$10M+Over $10 million in Google ad spend managed
Businesses
we’ve worked with
Businesses we’ve worked with
- Willard Power Vac
- Sarkinen Plumbing
- Robinson Restoration
- Town & Country Glass
- Dixie Glass
- Byers Septic Service
- F&W Fence Co.
- Drake’s 7 Dees
- Rickabaugh Construction
- Hillsview Building
- Dozer Dave
- Mt. Hood Pro Painting
- On-Target Landscape
- Atiyeh Bros Carpet
- Lovett
- Westmore Construction
- Northwest New Homes
- Porter Sealcoating & Paving
- RescueHero Restoration
- Panda Plumbing
- Biermann Plumbing & Heating
- Ballistic Junk Removal
- Smart Doors LLC
- Peak Performance Roofing
- Deluxe Heating & Cooling
- Lifetime Exteriors
- Bruce Johnson Construction
- Madrone Painting
- Smart Tree Service
- Premier Gutter Cover
- NW Pacific Electric
- Universal HVAC
- Lenny Martin Painting
- Next Level Decks & Exteriors
- Prodan Construction
- Smooth Rollin’ Sealcoating and Paving
- Lovett Restoration
- Greenlight Titles
- G.W. Hartley IV
- Advanced Coatings
- Thomson Equipment
- MyADU
A region, not a single market
Choose where to grow in North Jersey
Lithium Marketing connects search, websites, paid ads and phone answering around the North Jersey jobs your business wants to book. The counties counted in the North Jersey metro area have 5,015,459 residents. Your company may only need customers from a small part of that region. We start with the towns your crews cover and the work you have capacity to sell.
The regional figures combine Bergen, Essex, Hudson, Hunterdon, Morris, Passaic, Somerset, Sussex, Union and Warren counties. Your marketing territory can be much narrower. We agree on it before writing pages or buying clicks, then follow each lead through to the job your team books. Lithium is headquartered in Portland, Oregon, with a team in Portland, Bend and Seattle, working with every client by video.
Choose the work you need
Connect discovery, estimates and the phone
A homeowner should hear the same offer in an ad, on your website and when they call. These services help keep that promise consistent across the towns you serve.
Be found town by townNorth Jersey customers use city names as well as the regional name, so we build search coverage around the places on your job list.Learn more Show what hiring you looks likeA regional contractor’s website needs named service towns, examples of completed work and an estimate request that collects the property location.Learn more Buy clicks inside your territoryCampaigns separate the North Jersey services you want to sell, with town exclusions that keep the budget inside your working area.Learn more Keep the caller’s details togetherAn AI receptionist captures the service address and requested job before booking or transferring, while custom automation can carry those details into follow-up work.Learn more
City names change the plan
Match your coverage to the words customers use
The phrase “plumber jersey city” accounts for about 1,300 searches a month. “Plumber newark” records another 480 monthly searches. A plumbing business serving either city needs that city named in its service content and ad targeting; a broad regional promise leaves the customer to guess about coverage.
Regional phrases matter too: “electrician north jersey” receives about 1,000 monthly searches. An electrician can explain regional coverage on a main service page and support it with town pages that show work done there. We research those choices for your own trade before deciding how much effort goes into SEO or paid search.
| Searches naming | Searches a month |
|---|---|
| Newark | 280 |
| Jersey City | 20 |
| Paterson | under 10 |
| Elizabeth | under 10 |
| “north jersey” searches | 720 |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor. Each city is the sum of its marketing searches.
| Search | Searches a month | Cost per click |
|---|---|---|
| garage door repair north jersey | 210 | $33.24 |
| pest control north jersey | 1,300 | $22.34 |
| plumber north jersey | 320 | $12.20 |
| electrician north jersey | 1,000 | $7.58 |
| landscaping north jersey | 10 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
- Map Pack
- The first thing on the page
- Search ads
- None recorded
- Local listing reviews
- 39 to 214 Google reviews each
- Directories in the top 10
- Reddit, Yelp
- AI Overview
- Not shown
- People also ask
- Shown
Source: one Google results page for “plumber north jersey”, as Google showed it to a searcher located in the area. Search ad counts exclude sponsored local listings. Results shift by searcher and day.
The properties behind the leads
Speak to the person arranging the job
Across those North Jersey counties, 57% of occupied homes are owner-occupied. Your estimate process should also make sense to a landlord or property manager. Ask who is arranging the work and where it will happen; explain what your company needs before an appointment can be confirmed.
For a homeowner, a roof repair and a planned renovation may need different next steps. We make those steps explicit on the website, carry them through the ads and give the receptionist matching answers. That reduces the amount your team has to explain again after a lead arrives.
- residents (2025 estimate)
- 5,015,459
- residents (2025 estimate)
- population change, 2020 to 2025
- +2.7%
- population change, 2020 to 2025
- housing units
- 1,920,649
- housing units
- of occupied homes owner-occupied
- 57%
- of occupied homes owner-occupied
- of homes built before 1980
- 68.3%
- of homes built before 1980
Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns. Geography: Bergen, Essex, Hudson, Hunterdon, Morris, Passaic, Somerset, Sussex, Union and Warren counties.
Make the service recognizable
Show the jobs you want to be hired for
County business totals for North Jersey include 2,528 landscaping establishments. If you sell maintenance and installation, customers should be able to tell which is being offered before they call. Show the work and booking steps for each service, then track its estimates separately.
The same regional count includes 2,361 residential remodelers. Finished-project photos help a homeowner compare contractors, but the surrounding copy must explain what your company built and how a similar project begins. We apply that level of detail to your trade, then judge the marketing by the estimates and jobs it produces.
County Business Patterns
Trade and home service businesses in North Jersey
Establishments by industry, 2023
- Landscaping services2,528
- Residential remodelers2,361
- Plumbing, heating and air-conditioning contractors1,715
- Electrical contractors1,431
- New home builders1,055
- Painting contractors556
- Excavation and site preparation contractors466
- Pest control companies207
Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts). Geography: Bergen, Essex, Hudson, Hunterdon, Morris, Passaic, Somerset, Sussex, Union and Warren counties.
Set priorities before adding spend
Build a plan your crews can deliver on
Bring your current marketing and the work you want more of. We put the proposed changes in order, with a cost and purpose for each.
1
Pick the services and towns
We review profitable job types, your coverage and available capacity. The plan names the customers you want to reach and the work to avoid advertising.
2
Check the journey to an estimate
We follow a visitor through the website, form and phone. Broken contact steps and unclear coverage get a defined fix before more traffic is sent there.
3
Assign the marketing work
We propose the website changes, SEO or campaigns needed for those services. Reception and automation enter the plan when call handling or follow-up needs attention.
4
Review what became booked work
Call and form reporting shows where leads originated. Your team’s booking feedback helps us decide which services and towns deserve more budget.
A fence company’s results
F&W Fence: a website, SEO and Google Ads
F&W Fence Co. hired Lithium to build its website and handle SEO and Google Ads. The case study separates search visibility from advertising conversions so you can see what changed. Chris Martin also shares his experience as the owner of Mt. Hood Pro Painting.
Fence“Ever since we've used Lithium Marketing, our phone has been ringing off the hook and we can hardly keep up with the leads we get from Google, Facebook or through our website. Most of our leads other than referrals are through Google and it's all because of Lithium Marketing.”
Chris MartinMt. Hood Pro PaintingExplore a city
Put the regional plan into a town context
Compare marketing options by city using the links below. Newark and Jersey City have their own guides, as do Paterson and Elizabeth; the statewide New Jersey directory covers additional markets.
Pricing
Price the parts your business needs
Lithium publishes a typical price for four of its five services, and AI automation is quoted after a free discovery call. Your proposal depends on scope, competition and ad spend.
Conversion web design
$5,000
typical project
Larger sites with more pages or integrations get a fixed proposal after a 30-minute discovery call. Six to nine weeks from kickoff to launch.
SEO
$1,300–$3,000
per month
Typical local SEO retainer, scoped against your revenue per lead.
Google Ads management
From $500
per month
Plus ad spend. Typical: $500–$1,500 a month in management, plus ad spend of $2,000–$5,000 a month.
AI receptionist
$179
per month
Fully managed. No contracts, cancel anytime. Live in days.
AI automation
Scoped
after discovery
Clear, upfront pricing after a free discovery call. Custom builds typically take 1–2 weeks.
Optional hosting and maintenance: $99/month. Secure private hosting on a dedicated high-speed server, daily backups, software and security updates, and basic website changes are all included. Most clients choose this option to keep their new website updated and running smoothly; it is not required.
Our usual service agreement starts with six months, then continues month to month with 30 days’ cancellation notice. Your written agreement sets the final terms. The AI receptionist has no contract.
- You own your domain, hosting account and website
- Six-month starting term
- We guarantee the work, not a ranking
FAQ
Deciding what to hire Lithium to do
Still curious?
Call (503) 766-5964 or email [email protected].
Can I hire you without replacing my current website?
You can keep a website that supports the work you want to sell and lets us track leads. We check the mobile experience, service content and contact steps before proposing a rebuild. SEO, ads or phone answering can be the right starting point when the site already does its job.
How do you choose which North Jersey towns to market?
We start with your working territory and the jobs you want from it. Search demand helps set priorities inside those boundaries. If a town is outside your coverage or difficult for your crew schedule, it should not receive ad budget because its search volume looks attractive.
What should I set aside for a marketing program?
Your budget follows the services in the plan: a website is typically $5,000, and SEO runs $1,300–$3,000 a month. Google Ads management starts from $500 a month, plus ad spend. The AI receptionist is $179 a month; custom automation gets its own quote. We explain which costs are ongoing before you choose.
What commitment does the service agreement require?
The usual agreement begins with six months and then continues month to month with 30 days’ notice. The AI receptionist has no contract. We identify the terms for each service in your proposal, so a website project and ongoing marketing are not left under an unclear combined commitment.
Is an agency worthwhile for a small service business?
It can be, if the work you can take on and the value of a booked job support the cost. Bring your average job value, available capacity and current lead sources. We can recommend a limited starting scope or tell you when spending more on marketing would be premature.
Free action plan
Let’s choose your next North Jersey marketing investment
Which jobs would you like to see on your schedule? Include those, your website address and your working territory in the form. We’ll prepare a free marketing plan, then use a short video call with a co-founder to discuss the proposed work and its cost.
What we’ll cover
- What’s working (and what isn’t) in your current marketing
- Site and funnel gaps that are costing you leads
- Local SEO and paid traffic opportunities
- Simple tracking and KPIs to measure success
(503) 766-5964
[email protected]
2000 NE 42nd Ave Ste D Unit 2370, Portland, OR 97213
Prefer to pick a time? Book a 30-minute call with DJ