Commercial glassTown & Country Glass
13Xorganic traffic
145 to 1,849 visits a month
- top-3 rankings, up from 1
- 109
- top-3 rankings, up from 1
- Google Ads conversion rate
- 29.9%
- Google Ads conversion rate
SEO in Murfreesboro, Tennessee
Murfreesboro SEO that connects local search to booked work.
The Map Pack came first for “plumber murfreesboro”, so Murfreesboro SEO starts with your Google profile and the pages behind it.
- A complete Google profile
- A page for each service
- Calls and forms in the report
Google PartnerView our Partners listing
5.0on Google · read our reviews
2010Lithium Marketing, established in 2010
$10M+Over $10 million in Google ad spend managed
Businesses
we’ve worked with
Businesses we’ve worked with
- Willard Power Vac
- Sarkinen Plumbing
- Robinson Restoration
- Town & Country Glass
- Dixie Glass
- Byers Septic Service
- F&W Fence Co.
- Drake’s 7 Dees
- Rickabaugh Construction
- Hillsview Building
- Dozer Dave
- Mt. Hood Pro Painting
- On-Target Landscape
- Atiyeh Bros Carpet
- Lovett
- Westmore Construction
- Northwest New Homes
- Porter Sealcoating & Paving
- RescueHero Restoration
- Panda Plumbing
- Biermann Plumbing & Heating
- Ballistic Junk Removal
- Smart Doors LLC
- Peak Performance Roofing
- Deluxe Heating & Cooling
- Lifetime Exteriors
- Bruce Johnson Construction
- Madrone Painting
- Smart Tree Service
- Premier Gutter Cover
- NW Pacific Electric
- Universal HVAC
- Lenny Martin Painting
- Next Level Decks & Exteriors
- Prodan Construction
- Smooth Rollin’ Sealcoating and Paving
- Lovett Restoration
- Greenlight Titles
- G.W. Hartley IV
- Advanced Coatings
- Thomson Equipment
- MyADU
Murfreesboro SEO, plainly
What Murfreesboro SEO does first
Local SEO is how a Murfreesboro service business gets found by a customer who has never heard of it. Lithium Marketing puts the Google Business Profile, the service pages and the directory listings on the same facts, then shows you which of them brought calls and form fills.
When we checked, the Map Pack for “plumber murfreesboro” carried 276, 27 and 2,100 Google reviews across three listings. The smallest total still made the pack, so a review count is not the only door in. A complete profile, a page that matches the search and a habit of asking finished customers for a review are what you control.
Search in Murfreesboro
How Murfreesboro searches for a service
“seo murfreesboro” draws 30 searches a month, which is not what fills a schedule. The job searches do: 1,000 a month for “plumber murfreesboro” and 880 for “roofing company murfreesboro”. Without a page for each service, Google has no way to know which search belongs to you.
The page for “plumber murfreesboro” also listed Facebook, HomeAdvisor, Thumbtack and Yelp in the top 10. A customer who finds you on one of those profiles may never reach your site, so the phone number, hours and service list should match wherever a customer finds you.
| Search | Searches a month | Cost per click |
|---|---|---|
| seo murfreesboro | 30 | not reported |
| seo agency murfreesboro | under 10 | not reported |
| seo company murfreesboro | under 10 | not reported |
| seo services murfreesboro | under 10 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
- Map Pack
- The first thing on the page
- Search ads
- None recorded
- Local listing reviews
- 27 to 2,100 Google reviews each
- Directories in the top 10
- Facebook, HomeAdvisor, Thumbtack, Yelp
- AI Overview
- Not shown
- People also ask
- Shown
Source: one Google results page for “plumber murfreesboro”, as Google showed it to a searcher located in Murfreesboro. Search ad counts exclude sponsored local listings. Results shift by searcher and day.
The Murfreesboro market
Service areas that match how Murfreesboro is laid out
Murfreesboro has 2,642 people per square mile, and Google gives nearby businesses an edge in the Map Pack. A shop on one side of town can rank near home and vanish on the other side, so pages for each part of the city give you a way in beyond your own block.
Murfreesboro is the geographic center of Tennessee, and work can come from every direction. If your crews cross the city line, the towns they serve need pages of their own, because a Murfreesboro page will not answer a search that names another town.
- residents (2025 estimate)
- 171,178
- residents (2025 estimate)
- population change, 2020 to 2025
- +12%
- population change, 2020 to 2025
- housing units
- 66,400
- housing units
- of occupied homes owner-occupied
- 52.4%
- of occupied homes owner-occupied
- of homes built before 1980
- 18.4%
- of homes built before 1980
- median home value
- $402,100
- median home value
Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.
Trades in Rutherford County
What the county's trade mix means for your pages
Rutherford County's trade counts put 90 plumbing, heating and air-conditioning contractors alongside 22 roofing contractors. A customer sorting through those names picks the page that answers the exact job: a burst pipe, a roof leak, a full replacement.
Landscaping is Rutherford County's largest trade group at 105 establishments, with 99 residential remodelers behind it. At that size, a page that says “landscaping” covers everything and answers nothing. Split the work: maintenance, an install, a drainage fix.
County Business Patterns
Trade and home service businesses in Rutherford County
Establishments by industry, 2023
- Landscaping services105
- Residential remodelers99
- Plumbing, heating and air-conditioning contractors90
- Electrical contractors69
- New home builders58
- Excavation and site preparation contractors37
- Roofing contractors22
- Painting contractors22
Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).
The SEO plan
A Murfreesboro SEO retainer, step by step
The profile and the pages come first, and the links follow once those are solid.
1
Fix the profile first
We fill in every service, photo and service area on your Google Business Profile, then check that the categories match the work you want.
2
Write one page per service
Each page answers a search a Murfreesboro customer types, with the job explained the way your crew explains it.
3
Match the listings
Your name, phone number and services get corrected on the directories a customer checks, so a comparison shopper sees one story.
4
Report calls and forms
Call tracking and form tracking show which pages brought calls, and the monthly report ties them back to the work.
What every SEO retainer includes
The same eight parts go into every SEO retainer, wherever the business is.
- Technical SEO foundation
- Keywords tied to revenue per lead
- On-page SEO on every page
- Content that answers buyers
- Google Business Profile and citations
- Multi-tiered semantic link building
- Schema and AI search readiness
- Tracking and monthly reporting
Proof from a combined engagement
Town & Country Glass, a Portland commercial glass company
Lithium built its website and handled its SEO and Google Ads, and the card carries the result. Dave Turin, who runs Dozer Dave, an excavation business, gives the quote beside it.
Commercial glass“I highly recommend Dj Van Zanten if you need any help with your website and your internet marketing.”
Dave TurinDozer DaveAround Murfreesboro
SEO pages for the cities near Murfreesboro
The pills below open the same SEO page for Nashville, Clarksville, Chattanooga, Bowling Green in Kentucky, Huntsville in Alabama and Owensboro in Kentucky. The last link lists every Tennessee city we cover.
Published price
What a Murfreesboro SEO retainer costs
$1,300–$3,000
per month
Typical local SEO retainer, scoped against what a lead is worth to you, with AI search optimization included.
FAQ
Murfreesboro SEO questions before you hire
Still curious?
Call (503) 766-5964 or email [email protected].
What moves a Murfreesboro SEO retainer up or down?
Three things move you through the published range: the number of services that need pages, how far the service area runs and how much work the plan carries each month. A single-service shop with a clean site starts near the bottom; a multi-service company with a thin site starts higher.
How long before SEO shows up in the call count?
The first technical fixes usually land inside 30 days, while local rankings tend to take 60 to 90 days to settle. Calls and forms are counted from the first month, so the report shows a trend before the rankings catch up.
Do we keep the site and the profile if we stop?
You keep the domain, the hosting, the site and its content, and the Google Business Profile belongs to your business. The usual service agreement starts with six months, then runs month to month on 30 days' notice.
What do you need from us to start?
Access to the website, the Google Business Profile and any search accounts you already own, plus your service list and the towns you cover. A kickoff call goes through the rest, including any account a past agency still holds.
Can you promise us a spot in the Map Pack?
Google decides who appears there, and no agency can promise a place in it. We build the profile, the pages and the listings, then show you what moved in the monthly report.
Free action plan
Send your profile for a Murfreesboro SEO review
Send the Google Business Profile, your site address and the services you want more of. A co-founder will go through the listing, the pages and the gaps on a short video call.
What we’ll cover
- What’s working (and what isn’t) in your current marketing
- Site and funnel gaps that are costing you leads
- Local SEO and paid traffic opportunities
- Simple tracking and KPIs to measure success
(503) 766-5964
[email protected]
2000 NE 42nd Ave Ste D Unit 2370, Portland, OR 97213
Prefer to pick a time? Book a 30-minute call with DJ