A PPC agency for Chattanooga that reports calls and not clicks.

Work backward from your closing rate. If a booked job is worth enough to absorb several clicks, a modest budget can pay for itself; if it is a small repair ticket, the landing page has to convert at a higher rate before the same spend works. We look at your trade's click cost, the jobs you want and the page that receives the click, then agree a starting figure.

Calls usually start arriving within the first week, but the account keeps changing after that. A $37.69 plumbing click in Chattanooga has to be watched more closely than a $3.68 landscaping click, so early work is removing search terms that never book and moving budget to the ones that do.

Plan on a six-month start, then month to month with 30 days' notice. Management begins at $500 a month plus ad spend. If the plan adds channels or landing pages, the quote covers them, and you decide on that quote before the account spends anything.

Microsoft Ads and Meta ads on Facebook and Instagram are available when they fit. The test is where your buyers already spend time and what a call costs on each platform. Google usually goes first because the search intent is clearest, and another channel joins only after the first one has enough data to compare.

Your monthly report starts with the keyword and ad behind every call and form. It groups calls, leads and cost per lead by campaign, and once staff mark the leads that turned into work, the next month's budget moves toward those campaigns.