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Chesapeake PPC and Google Ads

Chesapeake PPC aimed at the jobs worth bidding for.

Put Chesapeake advertising spend behind your best services with Google Ads campaigns measured in recorded calls, leads and average cost per lead.

  • Search terms checked for wasted spend
  • Landing pages matched to your ads
  • Budget choices informed by bookings
F&W Fence Co. website homepage for fence installation, supply and repair
4Xmore ranking keywords for F&W Fence Co. (190 to 745 keywords)
Google Partner badge Google PartnerView our Partners listing 5.0on Google · read our reviews
2010Lithium Marketing, established in 2010
$10M+Over $10 million in Google ad spend managed

Businesses we’ve worked with

  • Willard Power Vac
  • Sarkinen Plumbing
  • Robinson Restoration
  • Town & Country Glass
  • Dixie Glass
  • Byers Septic Service
  • F&W Fence Co.
  • Drake’s 7 Dees
  • Rickabaugh Construction
  • Hillsview Building
  • Dozer Dave
  • Mt. Hood Pro Painting
  • On-Target Landscape
  • Atiyeh Bros Carpet
  • Lovett
  • Westmore Construction
  • Northwest New Homes
  • Porter Sealcoating & Paving
  • RescueHero Restoration
  • Panda Plumbing
  • Biermann Plumbing & Heating
  • Ballistic Junk Removal
  • Smart Doors LLC
  • Peak Performance Roofing
  • Deluxe Heating & Cooling
  • Lifetime Exteriors
  • Bruce Johnson Construction
  • Madrone Painting
  • Smart Tree Service
  • Premier Gutter Cover
  • NW Pacific Electric
  • Universal HVAC
  • Lenny Martin Painting
  • Next Level Decks & Exteriors
  • Prodan Construction
  • Smooth Rollin’ Sealcoating and Paving
  • Lovett Restoration
  • Greenlight Titles
  • G.W. Hartley IV
  • Advanced Coatings
  • Thomson Equipment
  • MyADU

Pay for the right opportunity

Chesapeake PPC needs a budget grounded in your jobs

Lithium Marketing manages paid search around the services a Chesapeake business can profitably sell. The average click for “garage door repair chesapeake” costs $60.20. Before buying traffic at that price, we need to know what a typical job earns, how often a lead becomes a booking and how quickly you can respond.

We give services with different job values separate campaigns so you can compare their costs and results. Conversion tracking shows which searches produce calls or forms. Your team tells us which requests became jobs and which were for work you don't offer.

Timing and targeting

Let your booking history shape the advertising calendar

Chesapeake summers are hot and humid, with generally mild to cool winters. If those seasonal changes affect your repair calls or outdoor projects, bring the booking history to the budget discussion. We can plan around the pattern your business sees and the crew capacity you expect.

The city extends from the rural North Carolina border to the harbor area of Hampton Roads. Check the locations your campaigns cover against the places your crews can serve profitably. A lead outside your working territory can consume time even when the search itself describes the right service.

residents (2025 estimate)
255,332
residents (2025 estimate)
population change, 2020 to 2025
+2.4%
population change, 2020 to 2025
housing units
96,816
housing units
of occupied homes owner-occupied
74.4%
of occupied homes owner-occupied
of homes built before 1980
31.7%
of homes built before 1980
median home value
$378,400
median home value

Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.

Different jobs, different tests

Make the advertisement specific enough to qualify the visit

Chesapeake city records 21 roofing contractor establishments. A roofing campaign needs your own reasons to call: the services you provide, the estimate process and photographs of your work. We use those details to make the landing page answer the question the advertisement raised.

The city's painting category has 35 contractor establishments. If you want larger projects, the ad and form can explain the kind of work you are quoting. If you need smaller jobs to fill the schedule, that deserves its own offer. The test follows what your business wants to book.

County Business Patterns

Trade and home service businesses in Chesapeake city

Establishments by industry, 2023

  • Plumbing, heating and air-conditioning contractors
    127
  • Landscaping services
    107
  • Residential remodelers
    88
  • Electrical contractors
    83
  • New home builders
    51
  • Painting contractors
    35
  • Pest control companies
    24
  • Excavation and site preparation contractors
    22

Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).

Account setup and ongoing decisions

Make each campaign accountable to a defined service

The starting scope covers the offer, the territory, measurement and an optimization schedule.

1

Examine spend before changing bids

We inspect an existing account for searches, locations and services consuming the budget. For a new account, your desired jobs and service boundaries set the starting structure.

2

Define the conversion and test it

Calls and form submissions need working measurement before campaign decisions rely on them. We check the tracking and agree how you will report which leads became bookings.

3

Give the ad a matching page

Your promoted service gets a focused explanation and a direct way to request it. Search exclusions help keep unrelated work from consuming the budget.

4

Optimize frequently, then keep adjusting

We optimize daily through the first 30 days, then make weekly adjustments. Search terms, bids and budget decisions follow campaign performance and your feedback about the work.

What every Google Ads account includes

The same eight parts go into every Google Ads account, wherever the business is.

See the full Google Ads service

  • Conversion tracking, properly wired
  • Landing pages per intent
  • Match types and negatives
  • Responsive search ads
  • Geo and audience targeting
  • Bid management
  • Remarketing
  • Looker Studio reporting

Advertising within a complete marketing project

The commercial glass case includes paid and organic results

Town & Country Glass is a Portland commercial glass business. Lithium supplied its website design as well as its SEO and Google Ads; the case covers that full scope. Matt Johnson also shares a recommendation from his time running On-Target Landscape.

Town & Country Glass website homepage for commercial storefront glass in PortlandCommercial glass

Town & Country Glass

13Xorganic traffic

145 to 1,849 visits a month

top-3 rankings, up from 1
109
top-3 rankings, up from 1
Google Ads conversion rate
29.9%
Google Ads conversion rate
Read the case study
“Lithium Marketing is awesome to work with and the results you’ll get are outstanding. Once I started working with them I saw increase in my online presence and my sales increased too. I would highly recommend them to anyone looking for help with marketing!”
Matt JohnsonMatt JohnsonOn-Target Landscape

Separate markets in your ad account

Expand paid search only where you want the work

The PPC links cover Virginia Beach, Norfolk, Suffolk, Hampton, Newport News and Richmond as separate markets. Consult the ones on your service list when considering expansion, and use the Virginia directory for additional city research.

Published price

Know what you pay for management and what goes to ads

From $500

per month in management

Management is separate from your ad spend. Typical: $500–$1,500 a month in management on $2,000–$5,000 a month in ad spend. No haggling, no hidden upsells.

FAQ

Budget and reporting questions for Chesapeake advertisers

DJ Van Zanten

Still curious?

Call (503) 766-5964 or email [email protected].

How much will Lithium charge to run my ads?

Management starts from $500 a month, plus ad spend. The fee depends on the ad spend we manage, the channels you use and the landing page work required. We agree on the scope and management cost separately from the amount paid to the advertising platforms.

How do we choose a starting advertising budget?

We start with the services you want to sell and the profit left after delivering those jobs. Click prices and your ability to convert leads into bookings help set a test budget. Once campaigns run, measured lead costs and booking feedback guide changes.

What should I expect during the opening weeks of PPC?

Initial results typically arrive within the first week. Early data gives us searches and responses to examine, not a guaranteed volume of jobs. We use the daily optimization period to improve targeting and the offer while checking that the calls match your services.

What if the report shows leads but the schedule stays empty?

We review what those callers requested and why the jobs did not book. The report shows campaign-level calls, leads and average cost per lead; your team supplies the booking outcome. That combination helps identify problems with targeting, the advertised offer or the follow-up process.

How long do I have to keep the advertising service?

Expect an initial six-month agreement, then month-to-month service with a 30-day notice requirement. The proposal sets out those terms alongside the fee and scope. Discuss any seasonal limits on your work before signing so the campaign plan reflects them.

Free action plan

Find out which Chesapeake searches deserve your ad budget

A free PPC plan begins with your numbers: ad spending, typical job profit and the work you can take on. Bring those to a short video call with a co-founder to evaluate the budget and campaigns.

What we’ll cover

  • What’s working (and what isn’t) in your current marketing
  • Site and funnel gaps that are costing you leads
  • Local SEO and paid traffic opportunities
  • Simple tracking and KPIs to measure success

Get my free action plan

Tell us a little about your business. Response within 24 hours.

  • 100% free, no obligation
  • Custom plan for your business
  • Response within 24 hours
Call now Free action plan