Manufacturing web design and marketing
A manufacturing marketing agency for buyers who read the specs.
For B2B shops, manufacturing web design, SEO and Google Ads shaped by how engineers research suppliers, with a co-founder on your first strategy call.
- Capability and spec pages
- Sites your own staff can update
- Search-to-RFQ tracking
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5.0on Google · read our reviews
Businesses
we’ve worked with
Businesses we’ve worked with
- Willard Power Vac
- Sarkinen Plumbing
- Robinson Restoration
- Town & Country Glass
- Dixie Glass
- Byers Septic Service
- F&W Fence Co.
- Drake’s 7 Dees
- Rickabaugh Construction
- Hillsview Building
- Dozer Dave
- Mt. Hood Pro Painting
- On-Target Landscape
- Atiyeh Bros Carpet
- Lovett
- Westmore Construction
- Northwest New Homes
- Porter Sealcoating & Paving
- RescueHero Restoration
- Panda Plumbing
- Biermann Plumbing & Heating
- Ballistic Junk Removal
- Smart Doors LLC
- Peak Performance Roofing
- Deluxe Heating & Cooling
- Lifetime Exteriors
- Bruce Johnson Construction
- Madrone Painting
- Smart Tree Service
- Premier Gutter Cover
- NW Pacific Electric
- Universal HVAC
- Lenny Martin Painting
- Next Level Decks & Exteriors
- Prodan Construction
- Smooth Rollin’ Sealcoating and Paving
- Lovett Restoration
- Greenlight Titles
- G.W. Hartley IV
- Advanced Coatings
- Thomson Equipment
- MyADU
Lost quote requests
A capable shop can still look wrong for the job online.
Purchasing managers and engineers vet suppliers on their websites, often without contacting a single one. Any of these gaps can drop you from their list.
The capability is not on the page
A line like “quality you can count on” does not tell an engineer whether your shop runs the process, holds the tolerance or handles the material they need. When the spec is missing, they move on to a supplier whose page lists it.
Every inquiry lands in one inbox
Quote requests, job applications and sales pitches all arrive through the same contact form. The RFQ waits in line behind the rest, and a buyer on a deadline asks the next shop.
Months between the form and the order
A quote can take weeks or months to turn into a purchase order, and by then the search that started it is long forgotten.
The shop changed, the site didn’t
You add a machine or earn a certification, yet the website still describes the shop as it was years ago, because every edit waits on a developer.
Manufacturing website we built
Advanced Coatings
Cerakote and powder coating
- Redmond, OR
- WordPress + Elementor
An industrial coatings shop with a site as precise as its finishes.
Cerakote, powder coating, aviation work and mil-spec work each have their own pages, so a buyer comparing coating suppliers lands on the one that matches the job.
Manufacturing web design
What does a manufacturing website need?
A manufacturing website needs to answer an engineer’s questions on the page and make the quote request the obvious next step. Here is what Lithium builds into one.
Capability pages written for engineers
Processes, materials, part sizes and tolerances stated plainly, so an engineer can check fit without calling to ask.
An RFQ form on the page they are reading
The quote request sits on the capability page itself, so the buyer can ask for a price the moment the spec checks out.
GA4 and call tracking built in
Every form fill and phone call is recorded with the page, search or ad behind it, so even a slow purchase order gets credited to whatever started it.
Proof where buyers look for it
Certifications, industries served and photos of real parts sit next to the capability they support.
Fast pages on every screen
Every build targets Google’s Core Web Vitals: main content on screen within 2.5 seconds, a response to a click or tap within 200 milliseconds and nothing jumping around as the page fills in.
WordPress, updated in-house
Your staff can post a new capability or certificate themselves, after a private Loom walkthrough shows them how.
Manufacturing SEO
How does SEO work for a manufacturer?
Manufacturing SEO works by making each capability page the clearest answer to the searches your buyers make for a process or material, on a site Google can crawl without trouble.
- 1Month one
Repair what blocks Google
Crawl errors, slow templates, duplicate pages and missing redirects get fixed first. Search results usually reflect those fixes within 30 days.
- 2Months two and three
Map capability pages to real searches
Each page targets the words buyers type, from process names to material callouts, and narrow terms like these typically start ranking in 60 to 90 days.
- 3Ongoing
Spell out the specs for AI answers
Schema markup, answer-first copy, matching company facts everywhere and an llms.txt file put your processes and materials in a form that Google’s AI Overviews, ChatGPT and Perplexity can parse. No one can promise an AI mention.
- 4Every month
Judge SEO by the pipeline
Monthly reports tie rankings and traffic to the quote requests and calls they produced.
Industrial marketing agency services
Industrial marketing, one service or the full program.
Hire Lithium for the website alone, or add search and ads once the capability pages are live.
not sure yet?
Get a plan built on your capabilities
Name the processes you want more work in, and we’ll rank the first fixes for you.
Our manufacturing clients
Manufacturers that have hired Lithium.
Advanced Coatings is one of them. These are others from our client list.
See every business we’ve worked with- SisTech Manufacturing
- Kawak Aviation
- UniMeasure
- Thomson Equipment
- Dozer Winch Parts
- Ikonart
- Smokehouse Products
- Mobile Power Solutions
AI automation for manufacturers
Where does AI automation help a manufacturer?
AI automation helps most with the repetitive work around a quote: reading documents, moving details between systems and chasing requests that went quiet. Each automation is fitted to the software your estimators and office staff already use.
Document processing
AI reads incoming documents and puts the key details into your system, so nobody retypes them by hand.
CRM and system integrations
Your website form, CRM, calendar, spreadsheets and phone system all work from one customer record.
Follow-up automation
A quote with no reply gets a scheduled follow-up. Nobody has to remember to check back.
What to budget
Rates for manufacturing web design, SEO and ads.
For a manufacturer’s website, the price mostly comes down to two things: how many capability pages it needs and which systems the RFQ form has to feed.
Conversion web design
$5,000
typical project
Larger sites with more pages or integrations get a fixed proposal after a 30-minute discovery call. Six to nine weeks from kickoff to launch.
SEO
$1,300–$3,000
per month
Typical local SEO retainer, scoped against your revenue per lead.
Google Ads management
From $500
per month
Plus ad spend. Typical: $500–$1,500 a month in management, plus ad spend of $2,000–$5,000 a month.
AI receptionist
$179
per month
Fully managed. No contracts, cancel anytime. Live in days.
AI automation
Scoped
after discovery
Clear, upfront pricing after a free discovery call. Custom builds typically take 1–2 weeks.
Optional hosting and maintenance: $99/month. Secure private hosting on a dedicated high-speed server, daily backups, software and security updates, and basic website changes are all included. Most clients choose this option to keep their new website updated and running smoothly; it is not required.
Our usual service agreement starts with six months, then continues month to month with 30 days’ cancellation notice. Your written agreement sets the final terms. The AI receptionist has no contract.
- You own your domain, hosting account and website
- Six-month starting term
- We guarantee the work, not a ranking
FAQ
Before you send us an RFQ of your own.
Still curious?
Call (503) 766-5964 or email [email protected].
Do you work with B2B manufacturers or only home services?
Lithium works with B2B manufacturers as well as home service companies, anywhere in the US. The difference is how buyers find you: a plumber gets searched by town, while a manufacturer gets searched by what it makes, so the plan centers on those terms.
Does SEO pay off when only a few people search for what we make?
SEO can still pay off when an industrial term gets only a handful of searches a month, because the person typing a specific process or material often has a drawing and a deadline. One of those buyers can be worth more than a month of broad, casual traffic.
Can quote requests go to the right person?
Lithium can set up the quote form to ask what the buyer needs, such as the process and the quantity, and route each request to whoever prices that kind of job.
Can you run ads that reach engineers and purchasing managers?
Lithium runs Google Ads that reach buyers at the moment they search for a process or part, plus campaigns on Microsoft Ads, and on LinkedIn, where you can target by job title, industry and company size. A new campaign’s first results usually arrive within about a week.
Can an AI receptionist answer a manufacturer’s main line?
Lithium’s AI receptionist can answer a manufacturer’s main line around the clock, drawing on a knowledge base written around your capabilities. It takes the caller’s details, books time with your team, follows up by text and can transfer the caller to someone in your shop. To hear it on a live call, dial (503) 766-5964.
Free action plan
Want your next RFQ to come from your website?
Let’s have a real conversation about your business. No fluff, no high-pressure sales pitch. In a 1:1 strategy call, we’ll review your goals, your website, and your current marketing efforts. You’ll leave with a prioritized plan outlining quick wins and a clear path toward long-term, sustainable growth.
What we’ll cover
- What’s working (and what isn’t) in your current marketing
- Site and funnel gaps that are costing you leads
- Local SEO and paid traffic opportunities
- Simple tracking and KPIs to measure success
2000 NE 42nd Ave Ste D Unit 2370, Portland, OR 97213
Prefer to pick a time? Book a 30-minute call with DJ